Passionate about
CRO & Growth Marketing

About Michal

Michal Parizek is a CRO & Growth professional with 8 years of experience in the field. His main expertise lies in:

  • Web Analytics
  • UX Research Techniques
  • A/B Testing
  • Consumer Psychology
  • E-Commerce
  • Growth Marketing

Latest Case Study

Optimization of Avast's Cross-sell Campaign

An experiment which involved two areas we wanted to further explore at Avast: tone of voice & urgency. Since we are surroundede by urgency, does it still have an impact? And what tone of voice type did work better for Avast? The one which does involve money, or the one which does not?


Michal took over responsibility of the conversion optimisation program at UPC/Liberty Global from me, a role he was able to fill excellently as he possesses intellectual curiosity coupled with a real interest in online user experience. Michal can be counted on to proactively come up with insights and testing hypotheses, and is proficient in a number of analytics tools. I'd happily recommend Michal for international roles in conversion optimisation.
Melanie Kyrklund, Head of Site Optimisation at Staples

Contacts to Michal

Phone: 00 420 604 927 816
Skype: michal.parizek

Linkedin: michalparizek
Twitter: parezem

Breclavska 1674/3
198 00
Czech Republic

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